Moomin, Rights & Brands Expand Representation Rights in Southeast AsiaMoomin, Rights & Brands Expand Representation Rights in Southeast Asia

Moomin Characters, owner of Finnish brand, Moomin, and master licensee, Rights & Brands (R&B), have announced an expansion of their partnership with Rights & Brands Asia (RBA). RBA has been granted the exclusive rights to represent the iconic Moomin brand in Southeast Asia.

The Moomins, created by Finnish author and artist, Tove Jansson, have captivated audiences worldwide with their heartwarming stories and timeless charm.

“It is our great pleasure to appoint Rights & Brands Asia, enabling them to replicate their success in Greater China across Southeast Asia,” says Roleff Kråkström, chief executive officer, Rights & Brands and Moomin Characters. “With their strong representatives within merchandising, literature, content development and digital expertise, RBA will be able to further develop the Moomin brand, and engage more deeply with consumers in Thailand, Singapore, Malaysia and other markets within Southeast Asia.”

"We are thrilled to expand our collaboration with Moomin Characters and R&B, to become their exclusive licensing representative in Southeast Asia,” says Bianca Lee, chief executive officer, Rights & Brands Asia. “The Moomin brand has a strong and dedicated fan base in this region, and we are committed to delivering high-quality licensed products and immersive experiences that will delight Moomin enthusiasts.”