Color scheme celebrates Hello Kitty’s 50th anniversary with its 1974 look.

License Global

January 12, 2024

1 Min Read
Casio America

Casio America has announced the release of the newest addition to its family of BABY-G shock-resistant watches. The new BGD565KT features the popular character, Hello Kitty, from Sanrio. This watch marks both the 50th anniversary of Hello Kitty and the 30th anniversary of BABY-G. 

The collaboration watch is based on the BGD-565, which inherits the design of the first BABY-G model. The new watch has the white, red and blue color scheme of Hello Kitty’s debut designs from 1974. Red and blue band rings accent the design’s base tone of white. 

The band, made with bio-based resin, is covered in printed faces of the charming, animated character from the 1970s – Hello Kitty laughing, winking and looking surprised. When the backlight is on, her eyes, nose and whiskers appear on the watch LCD and are topped with the ribbon design on the dial to complete the Hello Kitty face. 

In addition to 50 Hello Kitty details covering the entire watch in celebration of her 50th anniversary, this model comes in special packaging that includes a cloth pouch inspired by the watch design. 

The timepieces’ technology features include:   

  • Shock-resistant  

  • 100-meter water-resistant 

  • 3-year battery life 

  • LED backlight (Super Illuminator) 

  • Multi-function alarm, hourly time signal 

  • Stopwatch (24-hour) 

  • Countdown timer 

  • 12/24-hour time formats 

The BGD565KT-7 is available at select retailers and Casio.com.  

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License Global

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