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December 4, 2023
BT21, the character IP created by LINE FRIENDS, has announced its first artist collaboration in the U.S. with Jade Purple Brown, a New York-based artist focusing on vibrant and dynamic creations.
Jade Purple Brown’s artistic signature design of bold colors, fluid shapes and mesmerizing patterns makes her an apt partner to connect with BT21. The collection by LINE FRIENDS will include limited-edition merchandise to celebrate the spirit of individuality, self-expression, positivity and love to captivate UNISTARS (fans of LINE FRIENDS).
“We’re absolutely thrilled to work with Jade Purple Brown, a creative powerhouse in the art world,” says Line Friends. “Through this collaboration, we’re eager to showcase a new aesthetic that resonates with UNISTARS, encapsulating the essence of BT21’s characteristics and offering a vibrant experience overall.”
The BT21 x Jade Purple Brown collection includes T-shirts, bucket hats, coasters, glass tumblers, posters, luggage tags, passport covers, tote bags and duffle bag items, all available for purchase at the LINE FRIENDS U.S. flagship stores in Los Angeles and New York, as well as the online store with pre-orders starting Dec. 6. LINE FRIENDS will also adorn its brick-and-mortar stores with the BT21 x Jade Purple Brown collection theme for UNISTARS to enjoy for photo opportunities.
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