License Global
June 2, 2023
BT21 logo.BT21
The Woobles, a learn-to-crochet company, has announced a new licensing agreement with Line Friends to create a BT21 Meets The Woobles Collection. The limited-edition kits will bring the BT21 universe to life for the first time in the craft category and are slated for release this summer exclusively on TheWoobles.com.
“The enthusiasm we’ve seen for our licensed pop-culture collaborations has been astounding, and we’re excited to partner with
to offer this limited-edition BT21 Meets The Woobles collection,” says Justine Tiu, co-founder, The Woobles. “BT21 lovers can expect to see all of their BT21 favorites included with this new collection, including Koya, RJ, Shooky, Mang, Chimmy, Tata, Cooky, along with a few other exclusive surprises.”
The
Meets The Woobles Collection partnership marks the third licensed release for The Woobles since it introduced its licensing program this year. Its first two licensed releases sold out at launch.
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