Taste of Baileys is expressed in many products, which will cover all seasons.

License Global

February 27, 2024

1 Min Read
Maurizio Distefano Licensing
Maurizio Distefano LicensingBaileys gelato.

The Baileys brand is growing and expanding in Italy, branching out into other product categories beyond the famous liqueur, announces Maurizio Distefano Licensing, which manages its licensing rights. 

New licensees have been secured, including Casa Optima, which joins the Baileys offering with a new product for the market, Baileys ice cream, which launched in January.

For the sixth consecutive year, Bauli is offering the Colomba with a special Baileys flavor, which joins the Pandoro and the Panettone with Baileys. 

Dessert Manifattura has chosen Baileys to create three spoon desserts. The Chocolate & Baileys, Tiramisù with Baileys and Caramel & Baileys variations launched in Q4 2023. 

Caffè Borbone is a coffee cream with Baileys flavor, while Vicenziis a special edition of the new Grisbì, where the soft Baileys cream is wrapped in shortbread biscuits. Both launched at the end of 2023. 

“We are very proud of the results that Baileys is achieving,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “We increasingly believe in the licensing market in the food category, which, especially in Italy, is rapidly expanding. The products made have shown how versatile Baileys is and how it can make any project elegant and tasty." 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like