adidas and Delta Galil Introduce Full-Range Underwear Collections

adidas and Delta Galil Industries have announced the arrival of full-range men’s and women’s underwear collections for adidas Originals and Badge of Sport. The spring/summer ’22 collections are designed to support all forms of movement and expression by using super-soft cotton and high-tech stretch fabrics. The collections are identified by a unifying message, “Comfort is our sport.” 

The new adidas underwear collections offer a wide range of separates including thongs, bikinis, briefs, trunks and boxer shorts, plus an assortment of versatile bralettes, bramis, tank tops, body suits and T-shirts. Inclusive Sizes range from XS through 3XL. 

“We’re experiencing a significant shift in the way people value intimate apparel and comfort – and both are being prioritized in a bigger way than ever before,” says Victoria Vandagriff, president, D2 Brands at Delta Galil. “Delta Galil has a long history of serving this market, and we are thrilled to introduce these versatile adidas ranges with the world. Comfort in this category is key and these collections are made to move with the wearer.” 

Launching for spring/summer ‘22, the men’s collections will debut across the APAC, EMEA, Europe and Latin America regions, with the women’s collections launching in the same regions as well as North America. The adidas Originals and Badge of Sport underwear collections are shoppable now in-store and with select online retailers globally, including DTLR, Nordstrom, Amazon, and Zalando, and coming soon to Adidas.com. 

Adidas recently announced other collections with Gucci and Jeremy Scott.