Gucci x adidas is Almost Here

The many facets of the Gucci x adidas collection, first presented in the Exquisite Gucci fashion show, and teased back in March, are further revealed in a new lookbook ahead of the launch. 

Designed by creative director, Alessandro Michele, adidas x Gucci merges the emblems of the design house with those of the sportswear brand. The collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, distinguished by the same kaleidoscopic aesthetics of the show. 

With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear pieces that echo the silhouettes of athletic staples and leisurewear. Track pants feature the white Three Stripes of adidas on one leg, while the other is defined by the red and green Web of Gucci. Energetic prints portray how motifs like the adidas Trefoil and GG monogram find synergy to amplify two legacies.  

Reflecting a shared commitment to innovation, progress, sustainability goals and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton and viscose.