Reeds Jewelers bridal and diamond fashion collections kicks off ‘The Little Prince’ 80th anniversary.

License Global

October 31, 2022

2 Min Read
Reeds Jewlers and The Little Prince logos, respectively.
Reeds Jewlers and The Little Prince logos, respectively. Reeds Jewlers/The Little Prince

Reeds Jewelers has announced two collections of “The Little Prince” jewelry. The bridal and diamond fashion jewelry collections are mark the 80th anniversary of “The Little Prince.” The deal was brokered by Licensing Works! on behalf of its Paris-based client, Société pour la Gestion et l’Exploitation des Droits Dérivés de l’Œuvre d’Antoine de Saint-Exupéry (SOGEX), Global licensors for the Estate of Antoine de Saint-Exupéry.  

“The Little Prince” offers over 200 inspiring quotes around finding truth and meaning in life, something for which we all strive. The values enumerated, although written 80 years ago, are still relevant today.  

“Letting the heart lead the way is the foundation for giving and receiving jewelry as it has long been a gesture of love,” says Judy Fisher, senior vice president, merchandising, Reeds Jewelers. “It has been a privilege for the Reeds team to bring these important messages to life through ‘The Little Prince’ bridal and fashion jewelry collections,”  

The range is available exclusively at Reeds Jewelers and customers will be able to share their passion for “The Little Prince” via jewelry designs both literally and figuratively inspired by the book. The themes of love and friendship, as well as travels through the stars and space, were the inspiration behind the collections. Specific details from the book have been reimagined in the jewelry: Care for the Earth reflected in recycled precious metals and carbon neutral green manufacturing; What is essential is invisible to the eye with IGI-certified clear, bright, colorless diamonds; and My Star will just be one of the stars for you design elements of scattered diamonds hammer set in high polished yellow gold. 

Related:10 Minutes With … Le Petit Prince Licensing

A portion of proceeds from “The Little Prince” collections will benefit Duke Children’s Hospital. 

The bridal assortment will be introduced in 30 stores with over 25 engagement rings and band styles from which to choose. All 62 retail locations will carry the fashion jewelry assortment of necklaces, earrings, rings and bracelets. 

“Through their design and by masterfully weaving quotes from ‘The Little Prince,’ Reeds is truly delivering on the wonderful messages written by Antoine de Saint-Exupéry almost 80 years ago,” says Leslie Levine, owner, Licensing Works! “The Reeds team has been incredible to work with and brings unparalleled creativity along with impressive strategic marketing plans to the release of this Collection.” 

The release of the jewelry collection follows the launch of a new exhibition, “The Little Prince: Taking Flight,” which runs through Feb. 5 at the Morgan Library, New York. The library is home to the original manuscript and art for “The Little Prince.” 

Related:‘The Little Prince’ and LMI Expand Licensing Program in the U.K. and Ireland

Other upcoming 80th Anniversary experiences and lifestyle support plans for “The Little Prince” include a young adult apparel and accessory capsule collection from a leading apparel retailer, a licensed immersive tour that will travel throughout the U.S., Canada and Mexico, new pop culture licensed products and new children’s publishing content and new entertainment content, all supporting the 40+ North American merchandise licensed partners.  

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The Little Prince

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License Global

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