WWE Raises $1M for Susan G. Komen

The WWE Universe raised $1 million for Susan G. Komen for the Cure during its month-long campaign in October.

The campaign was led by WWE star John Cena, who wore co-branded pink and black ring gear that fans were able to purchase throughout October. The announcer table, entrance ramp and ring skirts were also co-branded throughout October and the middle ring rope was turned pink to promote the fight against breast cancer.

One hundred percent of the WWE’s profits from the Cena merchandise were donated to Susan G. Komen and the WWE is also ready planning future campaigns.