William Shatner Launches App

Performer and writer William Shatner has partnered with Blindlight Apps to release a new mobile app called “Shatoetry.”

Drawing from a library of pre-recorded words from Shatner’s 30-year career, fans can create phrases and sentences that are then played out in Shatner's voice, dubbed "Shatisms."

"This is one of the first apps to extend a celebrity brand in such a meaningful, interactive way. It makes the celebrity's creativity truly interactive for the app user," says Lev Chapelsky, “Shatoetry” co-creator, Blindlight Apps.