Weekly E-news, Issue #88, December 7, 2004



 

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Smith & Wollensky Bites into Licensing
InGroup Licensing took a “steak” in The Smith & Wollensky
Restaurant Group with plans to create a licensing program for the chain.
First categories on the radar include tabletop accessories, cooking, grilling
and bakeware, and condiments and sauces targeted at better food stores
and boutique and high-end food-related retailers. The original Smith &
Wollensky currently is one of the largest-grossing à la carte restaurants
in the country. Since its inception in 1977, the company has grown to
17 restaurants.

FUNimation Named Agent for Code Lyoko
Moonscoop named FUNimation Productions Ltd. exclusive licensing agent
for Code Lyoko in the U.S. FUNimation will pursue licensees across all
major categories with on-shelf presence planned for early next year. The
deal also makes FUNimation the exclusive home video distributor to Code
Lyoko for the U.S. and English-speaking Canada. The program currently
airs on Cartoon Network’s action-adventure Miguzi slot. Moonscoop
also sold the series internationally, including deals with Cartoon Network
for Toonami in the UK and Cartoon Network Spain, Jetix Latin America,
Canada’s YTV and Radio Canada, the Disney Channel Italy, NRK in
Norway, Morocco’s 2M, Noga in Israel, and distributor CFI in Africa,
as well as several distributors across India and the Middle East.

Russ Berrie and Co. to Support Madagascar
Russ Berrie and Co. signed a multi-year licensing agreement with DreamWorks
Animation to create a line of gifts for upcoming film Madagascar. The
line of plush, plush key chains and backpack danglers, hand puppets, picture
frames, figurines, and mugs will be targeted at specialty chains and at
grocery and drug mass-market retailers.

No More Dog Breath
Scholastic Entertainment and Charles Flora Consumer Products, LLC, will
introduce a line of Lavoris Kids oral-care products featuring Clifford
the Big Red Dog. The line launched exclusively at CVS this month with
flavored dental rinse, toothpaste, and gel. The oral-care line will be
available nationwide in spring 2005.

Mattel Acquires Rights to Popular Threesome
Mattel, Inc., acquired the rights to manufacture, distribute, and market
Mad Gab, TriBond, and Blurt! board games from Patch Properties. Mattel
entered into multi-year worldwide licensing agreements with the inventors
of these three properties. Mattel will support the games with a multifaceted
marketing program throughout the term of the agreement, including retail
promotions and TV advertising.

Classic Media Gets “Malled”
Classic Media raised the profile on its properties such as Rudolph the
Red-Nosed Reindeer, Lassie, and the Little Golden Books brand through
a new deal with mall owner and developer General Growth Properties. As
part of the deal, GGP will create consumer events, theme entertainment
areas, and mall décor, with the “12 Days of Rudolph”
campaign kicking off at 177 locations December 1. Twelve shoppers at each
mall location have the opportunity to win a life-sized Rudolph plush from
Build-A-Bear Workshop. During the campaign, shoppers at each GGP mall
will test their Rudolph knowledge by answering a daily trivia question.
One winner per day will walk away with the giant Rudolph. Several locations
also will feature Rudolph-themed holiday photo experiences, complete with
sets and costume characters inspired by the original TV classic.

Weebles Star in Wendy’s QSR
The Hasbro Properties Group will partner with Wendy’s on a QSR promotion
for Weebles through December 31. As part of the promotion, three different
characters will be available in Kids Meals for children ages 3 and under.
The program is being supported with in-store and out-of-store point-of-sale
materials.

LeapFrog Names Exclusive Agent
Brandgenuity LLC will be the exclusive licensing agency for LeapFrog Enterprises
with a goal of extending the brand into strategic product categories,
both electronic and non-electronic. “The LeapFrog brand is all about
setting new standards for educating and engaging kids,” says Jay
Asher, managing director of Brandgenuity. “Now, through licensing
we will be able to bring this leadership and expertise to a wide range
of product categories targeted to infants, preschool, and elementary-school-aged
children.”

LazyTown to Reach Canadian Audiences
LazyTown, a combination of CGI, live action, and puppets, began airing
yesterday on Canadian kids’ network YTV. The series already airs
on Nick Jr., as well as on the new Nick CBS Saturday morning lineup. Produced
in Iceland, the series uses music, movement, and humor to help kids make
healthier choices in their everyday lives. Inspiration for LazyTown, originally
a series of books, comes from creator and world-class athlete Magnus Scheving’s
experience talking to the public, and following numerous questions from
parents and caregivers about how to create healthy regimens for children.

Chica Brand Extends to Sleepwear
Chica appointed Waterbury Garment Corp. it exclusive licensee for ’tween
sleepwear under the Chica Girl label. The line will hit mid-tier shelves
in fall 2005.

Fiesta Expands Distribution of MLB Plush
Fiesta extended its deal with Major League Baseball Properties beyond
just concession stands and into retail stores. Fiesta’s Tug A Lug
dogs and monkeys, its plush smiley faces, and OG Girl Bears will be designed
with team logos, caps, or MLB team names. The line will range from $3.99
to $14.99 and be in stores early next year.

Sears and Kmart: Retail Deal of the Year
In January, License! profiles an historical milestone in the world of
retail. For the first time, a mass merchant and traditional department
store have combined talent, power, and resources to form the nation’s
third-largest retailer with annual revenues of nearly $55 billion and
approximately 3,500 stores. License! takes the lead on detailing how the
merger could affect licensees, licensors, licensing agents, and other
retailers. Keep your brand or property top-of-mind as the new super-retailer
takes shape by advertising in this must-read issue. You also can take
advantage of our 3 for 2 offer. Advertise in January and February and
receive March as bonus. Contact Steven Ekstract at (212) 951-6684 or your
advertising representative by December 14.

For more licensing news and features, visit www.licensemag.com For more information on Licensing 2005 International Show, visit www.licensingshow.com

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