Weekly E-news, Issue #58, May 11, 2004 | License Global

Weekly E-news, Issue #58, May 11, 2004

Alouette S.A. Takes on Greece
Warner Bros. Consumer Products appointed Alouette S.A. its authorized
licensed retailer for Greece. In that capacity, the company will open
and operate Warner Bros. Studios Stars retail formats throughout the country.
There are currently five stores up and running throughout Greece. The
first flagship store is set to open in Athens in 2004. Warner Bros. Studios
Stars retail outlets are multi-property, multi-category flagship and freestanding
stores, store-in-stores, and kiosks.

In other news, Warner Bros. Consumer Products and the Bank of China’s
BOC Credit partnered on the “y not Looney Tunes MasterCard,”
the first Looney Tunes MasterCard and mini Looney Tunes MasterCard in
Hong Kong.

Fishman & Tobin Taps Agency
5W Public Relations was named the communications and media relations agency
for Fishman & Tobin. The company also will assist the apparel maker
on product placement and consumer public relations for boys’ brands
such as Sean John Boys, Izod Boys, Claiborne, Van Heusen, and Arrow.

Zorro Productions
Readies Movie, Licensing Push

Zorro Productions is planning a licensing program to support its upcoming
sequel to The Mask of Zorro, which begins filming July 26 in Mexico. The
film is tentatively slated for holiday 2005. Argonaut will design a video
game, while author Isabel Allende will publish a never-before-told tale
next spring. On the toy front, Europe-based Giochi Preziosi has signed
on as master toy licensee for the continent. Silverbirch Studios is creating
an action-adventure game, and Threshold Entertainment will develop animated
features for the direct-to-video market.

Simmons to Exercise
Licensing Muscle

Global Icons adds fitness expert Richard Simmons to its portfolio with
plans to create a licensing program focusing on food and beverage, apparel,
accessories, housewares, sporting goods, inspirational social expressions,
interactive, and music.

In other news, Global Icons was appointed by The Beverly Hills Chamber
of Commerce and the City of Beverly Hills to spearhead the merchandising
program for the Beverly Hills Shield. The program for the icon will initially
focus on select, quality-oriented programs, including apparel and accessories,
health and beauty, gifts and collectibles, and home furnishings.

New Program on
Tap for Whac-A-Mole

Whac-A-Mole will expand its merchandise presence with five new licensing
deals. Hasbro will create a line of board games, electronic board games,
handheld games, and plug and play for the $1.5 billion amusement brand.
Also on board are Cardinal Industries for card games; Commonwealth Toy
and Novelty for plush, beanie babies, and plush pack clips; MDI Entertainment
for lottery games; and CHASMA for wireless phone games. Dimensional Branding
Group, LLC, brokered the deals.

A Sassy New Line
to Debut

Babies’ Alley, a creator of infant accessories, signed a licensing
deal with Sassy for a line of blankets, soft carriers, diaper bags, and
gift sets. The products will premiere at next month’s Juvenile Products
Manufacturers Association show and hit shelves in fall.

A Wave of Hello
Kitty Fun

Sanrio is riding the waves with its popular Hello Kitty license through
a series of surf-inspired festivals later this year. The three-event series,
“Hello Kitty Boardfest Featuring Holly Beck,” will be held at
Southern California beach locales in the summer and fall. The festivals
will include a Hello Kitty-themed area, a professional women’s surfing
competition, and “learn to surf better” clinics.

Beck Targets Children’s

Artist Leslie Beck will broaden her licensing program to include a new
children’s initiative, Leslie Beck Children’s Corner. The new
program launches in the mass market in fall/spring 2004 with newborn and
infant activewear and layette sets from Isaac Morris Ltd. and diaper bags,
bibs, and gift sets from Pacesetters. The line debuts less than a year
after licensing agent The Wildflower Group introduced the folk artist
to licensing.

New Deal Is Music
to The Romar Group

The Romar Group, Inc., was named the exclusive worldwide apparel and merchandise
licensee for Hidden Dreams Entertainment’s roster of artists. The
deal also appoints Romar as exclusive designer, producer, and distributor
for “The Gordy Collection” private-label apparel. As part of
the deal, Romar will create programs for “The Legends of Soul”
collection, which features never-before-seen photos of the music industry’s
most celebrated artists, and “The African Journey,” featuring
former Motown singer-turned-artist Chris Clark and her enhanced art images
from her exploration into Africa’s culture, landscape, and wildlife.
Categories for licensing include apparel, accessories, leather goods,
home furnishings, and artwork of limited- and open-edition prints. Romar
is a large African-American-owned apparel manufacturing and promotional
marketing company in the U.S. Licensing 2004 International Show

Don’t miss your
opportunity for FREE EXHIBIT HALL Admission and SEMINAR DISCOUNTS to L!censing 2004 International,
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special features, including:

• Expanded Art & Design Licensing Gallery with more than 200
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• NEW! License To Style: An exciting live event demonstrating how
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• NEW! Employment Opportunities: Out of work or looking to make a
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Pre-register by May 19 online at https://www.showreg.net/LSI2004 or call (800) 331-5706 or (218) 723-9130. For complete Show details, visit

Get in the Spotlight
in June!

In the June issue of License!, spotlight your property for 20,000 readers
and more than 20,000 Licensing 2004 International attendees—the retailers,
licensees, agents, and consultants you want to reach. And Stay in Focus
daily by securing your spot in the most sought-after source of show news,
the License! Show Daily.

For advertising opportunities, contact your sales rep or Ben Zachariah
at (212) 951-6705 or [email protected].

For more licensing news and features, visit www.licensemag.com.
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