Martha Stewart Finds a Home at Macy´s
Martha Stewart will launch a full range of home products in fall ´07 at Macy´s
as one of several new labels headed to nearly 850 stores over the next 18
months. The Martha Stewart Collection will include bed and bath textiles,
housewares, casual dinnerware, flatware and glassware, cookware, and holiday
decorating and trim-a-tree items. Other products that could be added to the mix
include home furnishings, holiday celebration concepts, bridal registry items,
and an assortment of how-to books and cookbooks, as well as new merchandise
categories such as outdoor entertainment and holiday-specific food preparation.
Martha Stewart Everyday will continue to be sold at Kmart.
PBS Eyes New Digital Broadcast Channel
PBS will launch a 24-hour digital broadcast channel for early elementary
school-age children called the PBS KIDS GO! Channel in October 2006. FETCH!
with Ruff Ruffman premieres during PBS KIDS GO! on member stations´ national
broadcast service beginning May 29 and will be a part of the PBS KIDS GO!
Channel in October. The show focuses on real-world science, following kids as
they ask questions, conduct experiments, and actively investigate the world
around them. Other new additions to the PBS KIDS GO! Channel will include:
Kidsworld Sports, Wishbone, and Kratts´ Creatures in 2006, and Animalia in
2007. Each also will have a new companion site on http://www.pbskidsgo.org/. Current
programs such as Maya & Miguel, Postcards from Buster, Arthur, Cyberchase,
Zoom, and Dragonfly TV also will be a part of the channel. The PBS KIDS GO!
Channel will be home to a one-hour Spanish language block called Vayan!. It will include existing PBS KIDS GO! series,
such as Maya & Miguel and Cyberchase in Spanish with English subtitles.
United Media to Rep Doodle Bear
United Media partnered with Ed Kaplan Associates to represent the Doodle Bear
property in the United States. With an initial focus on complementary game and
toy formats, publishing, apparel, room d