'World of Warcraft' Powers Up Baby Carriers

Blizzard Entertainment and LÍLLÉbaby have joined forces to create a new pattern inspired by the game “World of Warcraft.” Dubbed “Cut but Deadly,”

the new print celebrates the release of World of Warcraft's latest expansion “Battle of Azeroth.” The pattern was inspired by “murlocs,” a group of amphibious creatures that appear throughout the game and are featured across LÍLLÉbaby’s all seasons, original and doll carriers. "World of Warcraft has captured the imagination of millions of players across the globe," says Erin Dwyer, chief marketing officer, LÍLLÉbaby.

"The Cute But Deadly print for our carriers gives baby wearers who are also World of Warcraft players another fun way to express themselves. We even included a D-ring for parents who may want to baby wear at conventions – the perfect place to attach your badge and complete a family cosplay!" The product line is available now online at Lillebaby.com, Gear.Blizzard.com and other select retailers.