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May 11, 2022
VersusGame has captivated a growing market of users who want to lean in and play knowledge- and skill-based games against friends, celebrities or anyone. The platform has become an international sensation in entertainment and pop culture, attracting advertising from brands such as Mountain Dew, Samsung and GoPuff. People can play for fun and for free and can win cash and other prizes.
BuzzFeed joins a growing list of publishers such as Billboard and celebrities such as recording artist, Jason Derulo, who have created prediction games on VersusGame to engage with their audience.
Under its partnership with VersusGame, building on the success of BuzzFeed’s highly engaged native Quiz and Poll content, BuzzFeed will publish questions that will cover topics across pop culture and entertainment.
"We’re always excited to explore new ways to engage with our audience and inspire connection, and VersusGame is doing that in an innovative way," says Jess Probus, senior vice president, editorial, BuzzFeed. "We're excited to offer our audience a new outlet to obsess over what's happening in pop culture."
"Both platforms are a match made in heaven," says John Vitti, founder and chief executive, VersusGame. “With BuzzFeed's cross-platform distribution strategies in full swing, VersusGame hopes to elevate both platforms a step above the industry, serving as a natural extension to the brand and offering something truly unique in the market today.”
Creating a prediction game in VersusGame takes less than 60 seconds. The BuzzFeed editorial team will post games to its page, where users can play against their friends or other players on the platform.
With a long pipeline of partners readying to launch, VersusGame is investing significant product development resources into enabling media companies, publishers, gaming brands and podcasters to deepen their engagement with users and creators, generate invaluable consumer insights and expand the pie of interactive revenues for all.
Read more about:BuzzFeed
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