Experience brings theme park rides into the game.

License Global

February 14, 2024

2 Min Read
Universal Studios as featured in "Minecraft."
Universal Studios as featured in "Minecraft."Universal

Minecraft” x Universal Studios Experience has created a new virtual world that combines attractions and experiences inspired by Universal Destinations & Experiences around the world as well as throughout the theme parks’ history. This DLC (downloadable content) features attractions and experiences inspired by all Universal Destinations & Experiences around the world, including Universal Studios Hollywood, Universal Orlando Resort, Universal Beijing Resort, Universal Studios Japan and Universal Studios Singapore. 

Players start the adventure at the gates of Universal Studios, where Woody Woodpecker will greet users and ask for help in restoring the Universal Studios globe. As they venture forward, players will experience rides, shops, minigames and encounter characters like Shrek, Dracula, King Kong and E.T. the Extra-Terrestrial. There are eight islands to explore, including Hollywood, New York, San Francisco, Amity Island, Hill Valley, Lower Lot, Jurassic World and Skull Island. 

For in-game merchandise, players can visit Back to the Future Gifts, Universal Studios Store, E.T. Toy Closet, Sahara Traders, Surf Shack, Jurassic Outfitters and Base Camp Provisions. In-game dining options include Hollywood & Dine, Universal Studios’ Classic Monsters Cafe, Amity Boardwalk Snacks, Isla Nu-Bar and many more.  

Related:BBC Earth and ‘Minecraft’ Return with ‘Planet Earth III World’

Between all of the attractions hides a quest – some of the letters have disappeared from Minecraft’s Universal Studios Globe and there’s a reward for the explorer who finds them all. Players will head out on an adventure across the virtual theme park, completing film-themed minigames to advance.  

In addition to the Universal Studios Experience, Universal Products & Experiences has launched four DLC maps, including Jurassic World, Jurassic World Adventures, Minions and How to Train Your Dragon – all available for download in Minecraft Marketplace.  

“Our collaboration with ‘Minecraft’ over the past four years has enabled fans and game players alike to adventure, craft, build and create in worlds highlighting favorite franchises from Jurassic World to How to Train Your Dragon and beyond,” says Bill Kispert, senior vice president, general manager, games and digital platforms, Universal Products & Experiences. “This new offering is our biggest and most detailed ‘Minecraft’ map yet and invites fans into a virtual Universal Studios theme park featuring beloved attractions and experiences – present and past – inspired by Universal Destinations & Experiences around the world.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like