Tycoon Enterprises will look to build “Apex Legends” consumer products programs and brand extensions across the region. The company joins Retail Monster, who represents the video game title globally on behalf of Electronic Arts.
“We couldn’t be happier to represent EA’s and Retail Monster’s interests in our region,” says Elias Fasja, president, Tycoon Enterprises. “We are cognizant of growing interest from retailers in this large consumer segment and the ever-increasing affinity for this game genre the world over. We are certain that Apex Legends’ superb game experience and character-driven attributes will lead to amazing merchandise programs in our region, which Latin American fans will greatly appreciate.”
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