Tetris Builds-Up U.K. Licensing Program with New Products, PartnersTetris Builds-Up U.K. Licensing Program with New Products, Partners

Building on Tetris’ “we all fit together” mantra, U.K. merchandising agent Lisle Licensing has taken the continued enthusiasm for the brand and the meteoric rise of gaming to keep the Tetris brand moving throughout the U.K. consumer base. 

The 2021 merchandising program started with the athleisure apparel of tikiboo.co.uk, and has now signed Trademark Products to develop a range of daywear apparel in time for AW21. 

Moving into homewares, Fizz Creations will launch a Tetris AW21 giftware range, which will include a Tetris Tetrimino waffle maker for fans to create waffles in the game’s iconic shapes. John Adams, a long-standing U.K. board game licensee, has also renewed its partnership with Tetris for a further three years.

“We’re all about fun and novelty at Fizz Creations, so we are excited to partner with Tetris to launch the waffle maker – Tetrimino shaped waffles... what’s not to love!” says Zoe Ryan, marketing manager, Fizz Creations.

Launched in the USSR in 1986 and in Europe the following year, Tetris took the gaming world by storm and created an iconic gaming brand of bright, bold colors which has stood the test of time.

“As the video gaming industry continues to surge, and particularly retro gaming, so does the popularity of Tetris, which will celebrate its 40th year in 2024,” says Francesca Lisle, managing director, Lisle Licensing. “We are delighted to kick-off 2021 with two new licensees in categories which will further strengthen the brand’s position in the U.K., as well as continue the Tetris partnership with John Adams.”