Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
From now through April 19, Wacky Packs are featuring a series of branded toys inspired by the endless runner game including character stickers, an idol mask, a maze and figurines of the Demon Monkeys. Each toy also features a scannable "Temple Run" code that unlocks a digital photo booth via Wacky Pack’s online portal.
“As we seek to expand Sonic’s digital reach, partnering with Imangi Studios is a win for us and our customers,” says Todd Smith, chief marketing officer, Sonic. “With more than a billion downloads, we’re confident the 'Temple Run' franchise toys and exclusive content will appeal to our fans as we continue to expand digital initiatives that complement our dining experience.”