Fanattik, which specializes in creating limited-edition collectibles for the European market, has partnered with Studio MDHR and King Features Syndicate to add five-times platinum video game “Cuphead” to its portfolio. The deal was brokered by Allsorts Licensing, King Features’ U.K. agent.
In 2020, Fanattik will debut “Cuphead”-inspired collectible gifts including coins, coasters, pins, bottle openers, key rings and money boxes, as well as exclusive products for a number of pop culture retailers. The items will range in price from £6 to £25.
“This highly imaginative game sold its first million copies in less than two weeks,” says Anthony Marks, managing director, Fanattik. “With a Netflix animated series on the way, and new publishing and graphic novels in the pipeline, this is a brand both ourselves and our retail partners are really excited about.”
The BAFTA award-winning video game will be releasing new downloadable content in 2020, which includes a new playable character, Ms. Chalice, and features more MDHR’s signature and celebrated hand drawn artwork.