Selfridges Taps Smiley for New App

SmileyWorld has partnered with Selfridges, a department store chain in the U.K., to create a new digital promotional campaign to launch the retailer’s first shoppable app.

The app and its supporting campaign will feature an exclusive new Smiley design direction, titled Nu icons, on Selfridges’ app, social media, flyers and signage across its stores in London, Birmingham and Manchester.

The Selfridges app campaign will launch this month and will run though June. The app is available now via the App Store.