Pokémon Company Fetes Pokémon Day

Highlights from the annual event include in-game promotions, online movie screenings and more.

The Pokémon Company International will celebrate Pokémon Day, which commemorates the launch of the first Pokémon games, with a raft of merchandise, in-game activations and more.

To kick off the celebrations, a new gallery figures collection will be available on the Pokémon Center website. The new set includes Eevee, Mew, Magikarp and Pikachu performing their signature attacks.

Nintendo will also release a limited edition New Nintendo 3DS XL featuring Pikachu. In addition, the Nintendo 3DS game “Pokémon Shuffle” will release a series of in-game promotions. The Pokémon Trading Game Online will also have extra Trainer Tokens available as well as an extra daily bonus for players.

The mobile game “Pokémon Go” will also join in on the celebrations. Through March 6, any Pikachu encountered in the wild will be wearing a party hat.

Meanwhile, participating GameStop locations will release a Bottle Cap promo code for the “Pokémon Sun” and “Pokémon Moon” video games. The item will allow players to boost the individual strength of one of their Pokémon within the games.

On the animation front, Pokémon TV will host a movie marathon including the original classic Pokémon: The First Movie as well as Pokémon 4Ever and Pokémon–Zoroark: Master of Illusions. Additionally, Pokémon the Movie: Volcanion and the Mechanical Marvel and “Pokémon the Series: Gold & Silver” TV episodes will be available on iTunes, Google Play and Amazon Video.

Finally, Twitch.tv/Pokemon will showcase the most memorable matches from the Pokémon TCG, video games and Pokkén Tournament from the past several years.

Pokémon Day is celebrated worldwide on Feb. 27 to celebrate the launch of the first Pokémon games in Japan in 1996.