'Plants vs. Zombies' Adds New Agents

Alicom, Exim join roster of licensing agents for the hit mobile game.

PopCap Games, a division of Electronic Arts, has appointed two new licensing agencies to represent its "Plants vs. Zombies" brand in the Nordics and Brazil.

Alicom Licensing will now represent the brand in the Nordic regions, while Exim is taking on the gaming franchise in Brazil.

“Global expansion is a very important part of our strategy as we grow the brand," says Alicia Brattin, licensing director, "Plants vs. Zombies." "We look forward to working with Alicom and Exim to develop fun and innovative programs that represent our unique brand and prove to the world that a zombie on your lawn isn’t a bad thing.”