Panasonic, SEGA Race into Mario & Sonic Experience at CES

The collaboration celebrates the 2020 Olympics.

January 8, 2020

In celebration of the 2020 Tokyo Olympics, Panasonic and SEGA have partnered to give Consumer Electronics Show attendees a personalized gaming experience.

As part of the strategic collaboration, attendees will be able to enjoy personalized, immersive experiences with “Mario & Sonic at the Olympic Games Tokyo 2020,” available exclusively for Nintendo Switch.

Visitors to Panasonic's booth will be able to dive into a selection of events from “Mario & Sonic at the Olympic Games Tokyo 2020” including surfing, skateboarding, sport climbing and more.

"With the recently released hit ‘Mario & Sonic at the Olympic Games Tokyo 2020,’ SEGA has delivered a distinct Olympic Games experience, filled with beloved video game characters, for consumers to enjoy at home and on the road!" says Tatsuyuki Miyazaki, chief executive officer, SEGA of America. "We are delighted to collaborate with Panasonic to bring fun, entertaining Olympic Games experiences to CES show attendees."

The two companies are bringing their

respective marketing and technologies to their collaboration with a goal of reaching new audiences and bringing Olympic Games sports action video games to consumers worldwide. Panasonic and SEGA are also exploring extensive cross-promotions prior to, during and after the Olympic Games Tokyo 2020.

"Panasonic has been a proud long-term Worldwide Olympic & Paralympic Partner, and each time we strive to create new technologies, solutions and partnerships that move us all forward and bring the excitement and passion of the Olympic and Paralympic Games to fans everywhere," says Michael Moskowitz, chairman and chief executive officer, Panasonic Corporation of North America. "By partnering with SEGA and their Mario & Sonic at the Olympic Games

Tokyo 2020, we're able to deliver a highly interactive and personalized, engaging experience far beyond the stands."