“The NBA is one of the biggest sports leagues in the world, and Nifty Games is fired up to partner with the NBA and NBPA to deliver a new kind of mobile-first basketball to gamers worldwide,” says Jon Middleton, chief executive officer, Nifty Games. “Mobile is the most accessible games platform in the world, and we’re focused on bringing NBA fans fast, authentic action with head-to-head mobile gaming that delivers NBA basketball and the teams and players fans love most.”
Under the agreements with the NBA and the NBPA, Nifty Games will create a mobile game including NBA stars, teams and venues.
“Nifty Games has a unique vision for bringing the excitement and intensity of the NBA to fans around the world on their mobile devices,” says Matthew Holt, senior vice president, global partnerships, NBA. “We’re always looking
The NBA-themed game is set to tip-off later this year.
“Video games have become an important part of the NBA off the court culture both for our players and fans,” says Josh Goodstadt, external vice president, licensing, NBPI, the commercial arm of the NBPA. “We look forward to this new partnership with the League and Nifty Games and to further expanding the use of our players’ group licensing rights into the mobile gaming space.”
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