New Emergent Entertainment Offers Next Generation of Digital and Immersive Entertainment

The formation of a new entertainment company, Emergent Entertainment, has been announced. 

Emergent Entertainment officially merges London-based video game studio, Maze Theory, with blockchain veterans and developers, Pluto Digital, following a successful joint venture between the two companies (Emergent Games) earlier this year. 

Emergent Entertainment is focused on bringing audiences and storytellers together by harnessing emerging technologies. 

Simon Rutter, former executive vice president, Sony Interactive Entertainment/PlayStation, joins the business as chairman, alongside chief executive officer, Ian Hambleton (former chief executive officer, Maze Theory). 

Rutter spent 25 years at PlayStation, with the last 10 years in senior international leadership roles. Hambleton is an entrepreneur of 20 years, having founded and grown creative businesses across tech, digital, gaming and green tech with Found Studio, Maze Theory and Ecologi. 

Emergent Entertainment plans to deliver content such as mixed reality gaming, Web3 gaming and Web3 token services in a range of entertainment media.  

The company will balance the traditional and the new, storytelling craft with technical innovation and established, reliable business models with more contemporary forms of monetization.  

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Emergent Entertainment has inked deals with several global entertainment properties, drawing on its expertise in making VR games for shows such as “Doctor Who” and “Peaky Blinders,” with more VR game announcements to follow. 

"The Emergent Entertainment leadership team is passionate about the creative opportunities offered by the latest technological innovations," says Rutter. 

The company's first Web3 project, “Resurgence,” is currently in development and takes players on a journey from present-day disaster to a post-apocalyptic future. The game gives players complete control to craft their own destiny by utilizing resources in a unique community-based survival concept. 

"We are excited to bring together AAA game creators and advanced Web3 engineering skills in a way that hasn't yet been seen,” says Hambleton. “We are laser-focused on delivering the best games and experiences using technology that truly benefits players and new audiences."