New mobile game puts players in the shoes of BTS manager Big Hit.

License Global

June 27, 2019

1 Min Read

Netmarble has launched a new mobile game that lets fans play as the manager of K-pop group BTS.

Available on both the Apple Store and Google Play, “BTS World” sees players traveling back to 2012 to manage the band from their start in the music industry. Players take on the role of Big Hit, BTS’ management team, as they build the group’s career and rise to music stardom.

Netmarble worked closely with the real-life Big Hit to ensure the game stayed true to the BTS brand identity. The game developer was able to use more than 10,000 exclusive new photos and hundreds of video clips of the band in place of their digital avatars.

The video game partnership adds to a growing list of successful collaborations for BTS and Big Hit. Earlier this year, the band members got the toy treatment with a line of figurines developed by Mattel.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like