Netmarble Launches BTS Mobile Game

Netmarble has launched a new mobile game that lets fans play as the manager of K-pop group BTS.

Available on both the Apple Store and Google Play, “BTS World” sees players traveling back to 2012 to manage the band from their start in the music industry. Players take on the role of Big Hit, BTS’ management team, as they build the group’s career and rise to music stardom.

Netmarble worked closely with the real-life Big Hit to ensure the game stayed true to the BTS brand identity. The game developer was able to use more than 10,000 exclusive new photos and hundreds of video clips of the band in place of their digital avatars.

The video game partnership adds to a growing list of successful collaborations for BTS and Big Hit. Earlier this year, the band members got the toy treatment with a line of figurines developed by Mattel.