Gordon Ramsay is making his way to a NetEnt “Hell’s Kitchen” slot game. The deal was brokered by Ramsay’s licensing agency Global Merchandising Services.
“NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry, and we’re thrilled to support the company with the addition of Gordon’s branded title,” says Jens Drinkwater, licensing manager, Global Merchandising Services.
The “Hell’s Kitchen” game will include the likeness of Ramsay along with his signature personality.
“Gordon Ramsay is a true rock star of the restaurant world,” says Bryan Upton, games director, NetEnt. “His strong personality and use of colorful vocabulary as front man of ‘Hell’s Kitchen’ have earned him legend status as a multi-Michelin starred celebrity chef, with fans all over the world. Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them.”
The slot game will be released later this year.