Majesco Gets Kids Dancing with Zumba

“The Zumba Kids specialty program translates perfectly into an interactive video game given its focus on fun, creative play and movement,” says Jesse Sutton, chief executive officer, Majesco Entertainment. “We are excited to extend our best-selling franchise into a custom-designed experience for a new generation of Zumba fans.”

The new video game encourages kids to get moving with 30 dance routines, mini-games and a soundtrack featuring artists like Justin Bieber and Willow Smith.

Created for players ages 7 to 11, “Zumba Kids” features kid-friendly choreography with easy-to-learn dance styles including hip-hop, swing, surf, disco and salsa.

“With millions of children facing weight issues around the world, we are introducing a high-energy video game to the market that we hope will help decrease the global obesity epidemic and provide