King Features Kicks Off 'Cuphead' Program

The new gaming property will initially be supported by collectibles, digital products, apparel and art prints.

NORTH AMERICA–King Features has unveiled its initial lineup of partners to support the launch of the new StudioMDHR game “Cuphead.”

To kick off the licensing program, Funko has signed on to bring the brand into the physical world through a full range of collectibles–including vinyl toys, plush, apparel and digital products. The new vinyl toys will be revealed as part of an exclusive New York Comic-Con Exclusive Two-Pack release on Oct. 5-8. Funko’s plush, apparel and digital products are also currently in development and will be released at a later date.

King Features has also partnered with Fifth Sun for “Cuphead”-themed apparel, loungewear and activewear. Meanwhile, Bottleneck Gallery will produce limited edition art prints based on the game.

“Given King Features’ history with classic characters, we knew they were the perfect fit to help bring ‘Cuphead’ to retail through consumer products as we gear up for the game’s launch,” says Chad Moldenhauer, co-founder, StudioMDHR. “We know our dedicated fans are going to love them and think there’s room for collectors, too, who just appreciate the aesthetic of the game.”

“Cuphead” is a rapid-fire, action-adventure game that sees players help Cuphead and Mugman pay back their debt to the Devil by battling a host of enemies, ranging from giant carrots and boxing frogs to giant mermaids and dragons.

“As StudioMDHR gears up for the launch of the ‘Cuphead’ video game, we’re excited to announce our initial merchandising partners who will bring this amazing portfolio of popular characters to stores nationwide,” says Jarred Goro, director of North American licensing, King Features. “We’re excited to bring ‘Cuphead’ to the ranks of the other classic characters in our licensing portfolio, such as Popeye and Betty Boop.”

“Cuphead” is now available exclusively on console for Xbox One as well as Windows 10 PC, Steam and GOG.