The game, called Corrie Nation, was created by the Coronation Street production team and designed as a parallel world to the television program. The game will initially be available on ITV.com and Facebook on Nov. 1 with further platform launches to follow.
The objective of the game is to build, populate, manage and grow Coronation Street and a wider Weatherfield over time. Players use their understanding of what builds drama to help them score maximum points. Fans will compete against their peer group and a wider player-base sharing their progress with their social network of friends as they view each other's character album progress and engage in trading duplicate characters. With peer interaction, ongoing reference to past and current storylines and multiple ways to access new buildings and characters, the game has no defined "end point" and will provide Corrie fans with an ongoing fun and social way to interact with their favorite soap and each other.
Users can play Corrie Nation at no cost, but will have the option to pay to purchase virtual goods, customize their game space and pay to advance gameplay rather than wait to build up points to buy new characters or buildings. Further revenue will be generated from a variety of commercial sponsorship packages and advertising.
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