IMG to Develop 'Fortnite' Licensing Program

Epic Games, the game developer and publisher of the “Fortnite” game franchise, has appointed IMG to serve as its exclusive worldwide agent for consumer products licensing and promotions.

“Our players want ‘Fortnite’ things so badly that they’re making their own stuff,” says Mark Rein, vice president, Epic Games. “We love that passion and think the time is right to provide them with official, high-quality products. There's no better company than IMG to help us do that.” 

“‘Fortnite’ has captured the imagination of people around the world and has the most amazing universe of environments, tools and heroes to inspire products of all kinds,” says Bruno Maglione, president, IMG Licensing. “We are looking forward to providing ‘Fortnite’s’ growing community of fans a great range of creative items that reflect the game’s attitude and brand DNA.”

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