IMG to Develop 'Fortnite' Licensing Program

Epic Games, the game developer and publisher of the “Fortnite” game franchise, has appointed IMG to serve as its exclusive worldwide agent for consumer products licensing and promotions.

License Global, Content Editor

June 4, 2018

1 Min Read

“Our players want ‘Fortnite’ things so badly that they’re making their own stuff,” says Mark Rein, vice president, Epic Games. “We love that passion and think the time is right to provide them with official, high-quality products. There's no better company than IMG to help us do that.” 

“‘Fortnite’ has captured the imagination of people around the world and has the most amazing universe of environments, tools and heroes to inspire products of all kinds,” says Bruno Maglione, president, IMG Licensing. “We are looking forward to providing ‘Fortnite’s’ growing community of fans a great range of creative items that reflect the game’s attitude and brand DNA.”

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Epic GamesFortniteIMG

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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