October 27, 2023
Gamefam, a metaverse game developer and strategist, Spin Master and Monster Jam will unveil their second in-game integration within Gamefam’s ever-popular Car Dealership Tycoon on Oct. 28. The new in-game integration follows up last year’s Car Dealership Tycoon Monster Jam experience, which resulted in 124 million total global engagements and 6.6 million monster trucks unlocked.
As part of this year’s Monster Jam-themed integration, “Roblox” players will have access to a new ramp, three new monster trucks (Grave Digger Trax, Nitro Neon Grave Digger and ThunderROARus) in addition to the 12 monster trucks already available to unlock last year, plus revised version of Monster Jam stadium for players to participate in race mode or freestyle challenge. Fans can visit the brand-new Monster Jam selfie booth on the Car Dealership Tycoon map to take a photo of themselves driving in one of the Monster Jam trucks to post on social media.
This new, integrated “Roblox” experience will help Spin Master and Monster Jam cultivate a whole new generation of Monster Jam fans through the metaverse and help spark interest and excitement in seeing the live Monster Jam events and engaging with toys and consumer products. It is the latest partnership between Spin Master and Gamefam that is helping Spin Master’s properties – from Monster Jam to Bakugun and Unicorn Academy – become leaders in the metaverse.
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