Fairview Portals, Supersocial Unveil Line Cinema’s ‘Elf North Pole Workshop’

This holiday season, Fairview Portals, a creative studio. and Supersocial, a brand focused on virtual world development, have announced the launch of New Line Cinema’s “Elf North Pole Workshop” – a first-of-its-kind Roblox experience based on the holiday film, “Elf.” The experience was developed in partnership with Warner Bros. Motion Picture Group. Supersocial and Fairview Portals plan to expand upon the virtual immersive space, launching new features and experiences in the coming months that bring holiday spirit to the Roblox community all year long. 

The immersive space mirrors the themes of the classic movie. Users can don elf hats and choose from three vital workshop roles: Wish Taker, Toy Maker and Gift Wrapper. Each role contributes to the success of Santa’s Workshop, fostering collaboration and teamwork, with the community’s collective progress and rewards the helpful elves with presents and digital wearables.  

“‘Elf’ has become a holiday classic over the last two decades, and we are excited for the opportunity to expand the magical world Fairview Portals created in collaboration with Supersocial into the hugely popular Roblox platform,” says Ricky Tydus, senior vice president, creative strategy and film operations, Warner Bros. Motion Picture Group. 

The visual landscape of “Elf North Pole Workshop” draws inspiration from the classic stop-motion animation style.  

“This project was a labor of love and an exciting journey for the Supersocial team that captures the whimsy and joy of the holiday season,” says Yonatan Raz-Fridman, founder, chief executive officer, Supersocial. “We set out to deliver an immersive and visually stunning experience for players, honoring our commitment to pushing the boundaries of interactive entertainment.”