‘Extreme Makeover: Home Edition’ Mobile Game Launches

Banijay Brands, commercial arm of Banijay, in partnership with game developer and publisher, Qiiwi Games, has announced the global launch of Match 3 mobile game, “Extreme Makeover: Home Edition.”

The new game, based on Banijay’s global renovation series, is available worldwide on iOS and Android devices. “Extreme Makeover: Home Edition” is an ad-free, online title, combining Match 3 puzzles with the narrative of the format, allowing players to create dream houses for the families of the game. The original U.S. host, Ty Pennington, features throughout, guiding players at each stage of the renovation game, letting them show off their skills in home design, tend to gardens and much more.

“Qiiwi Games has produced an engrossing and highly engaging game, reflecting the excitement and tension of the format in the gameplay,” says Lex Scott, commercial director, gaming and gambling, Banijay Brands. “The game will cut through in a highly competitive market with the instantly recognizable ‘Extreme Makeover: Home Edition’ brand and will appeal to fans of the show and gamers alike, with its modern Match 3 puzzles and clever integration of the iconic format.”

“The upcoming game brings together Qiiwi Games’ established meta gaming mechanics strategy with Banijay’s ‘Extreme Makeover: Home Edition’ format, which involves captivating narratives and a large selection of renovation and decorating options for players to manage,” says Erik Dale Rundberg, chief executive officer, Qiiwi Games.