My Pet Hooligan IP expands into video game category.

License Global

July 31, 2023

2 Min Read
My Pet Hooligan
My Pet Hooligan ImageryThe Brand Liaison

AMGI Studios is proud to announce the debut of its marquee video game title “My Pet Hooligan” on the Epic Games Store platform with its Alpha 2.0 Turbo version, as a prelude to its free-to-play global launch coming this fall.  My Pet Hooligan is represented by licensing agent The Brand Liaison.

Based on the success of the recent NFT series and the global reach of the Epic Games Store, this release brings the My Pet Hooligan IP to video gamers all over the world and further expands the reach of My Pet Hooligan characters and licensed products.

“With a growing, devoted fan base already in place from the Hooligan digital collectibles and other merchandise, ‘My Pet Hooligan’ is geared up to rise as the leading free-to-play, open-world, blockchain-enabled video game on the platform, with the goal of being the most popular game, period,” says Tony DiIoia, executive vice president, merchandising and a co-founder, AMGI Studios.

Owners of My Pet Hooligan digital collectibles can now download the game on the Epic Games Store via early access keys for community members. A limited amount of retail keys are currently available prior to the global public launch.

“Video gaming and immersive brands are not only aiming to produce great content, but they need to embrace collectibility and bold collaborations with the aim of making a splash in the market and offering desirable products to their consumers,” says Steven Heller, president, The Brand Liaison. “When we explored the rich storytelling behind each character in My Pet Hooligan, we immediately recognized the immense potential for licensing, where we can create captivating product extensions and develop promotional endeavors, all while staying true to the rebellious spirit of the brand.”

The AMGI Studios team had a chance to examine the community’s response to the game and its characters in real time at the 3XP Web3 Gaming Expo in Los Angeles in June. The event’s Esports Arena saw the first My Pet Hooligan live tournament, where esports players and gaming content creators competed in a battle royale.

“We wanted to create characters that reflect the worldview of our actual community,” says Sheraz Ashiq, head, Web3, AMGI. “From our perspective, the gamer community is rebellious and adventurous, with a distaste for being controlled by large corporate algorithms. We leaned into that naughtiness to resonate with our growing community, and the resoundingly positive feedback from gamers and content creators alike has been an incredible testament to the success of our approach. It is this connection into the cultural zeitgeist of gamers that has allowed us to build a brand that cuts through the noise.”

About the Author(s)

License Global

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