Epik, Gameloft Launch Exclusive, In-Game NFT Tournament

Epik Prime has announced an exclusive partnership whereby Gameloft will launch its first ever NFT activation powered by Epik Prime for an in-game tournament on “Asphalt 9: Legends,” the latest game in the Asphalt racing franchise, which recently crossed the 1 billion download mark across the series.

Starting July 5, gamers will compete for exclusive trophies and an array of limited-edition digital collectibles (NFTs). Users will be able to store and explore their NFTs inside of their Epik account.

As their first foray into this technological partnership, Epik has opted to feature its own brand as the in-game advertising.

"Epik is excited to partner with the legendary ‘Asphalt’ franchise through its latest game, ‘Asphalt 9: Legends’ for the first Gameloft NFT activation,” says Victor David, chief executive officer, Epik. “Together we will clearly demonstrate how NFTs could be incorporated natively in-game to create new immersive digital experiences for players."