License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Epik, Gameloft Launch Exclusive, In-Game NFT Tournament

“Asphalt” gamers will compete for an array of limited-edition digital collectibles.

Epik Prime has announced an exclusive partnership whereby Gameloft will launch its first ever NFT activation powered by Epik Prime for an in-game tournament on “Asphalt 9: Legends,” the latest game in the Asphalt racing franchise, which recently crossed the 1 billion download mark across the series.

Starting July 5, gamers will compete for exclusive trophies and an array of limited-edition digital collectibles (NFTs). Users will be able to store and explore their NFTs inside of their Epik account.

As their first foray into this technological partnership, Epik has opted to feature its own brand as the in-game advertising.

"Epik is excited to partner with the legendary ‘Asphalt’ franchise through its latest game, ‘Asphalt 9: Legends’ for the first Gameloft NFT activation,” says Victor David, chief executive officer, Epik. “Together we will clearly demonstrate how NFTs could be incorporated natively in-game to create new immersive digital experiences for players."

TAGS: nft epik Gameloft
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.