Cut The Rope Expands in Spain

Enjoy was appointed by ITV Studios Global Entertainment, which manages the brand’s European licensing program.

"Spain is proving to be hugely receptive to the Cut The Rope brand and Enjoy has pulled together a terrific brand program for Om Nom,” says Trudi Hayward, senior vice president, head of global merchandise, ITVS GE. “We are gearing up for the Iberian retail launch for Cut The Rope merchandise later this year on the back of the U.K. launch this spring."

The new partners for the brand include Copywrite Europe for back-to-school, Van der Erve for apparel, Helvi 2000 for apparel, Risi for sweet snacks, Dracco for candy, Alfaguara for publishing, Creaciones Euromoda for home textiles and Arazonia Multimedia for PC games.

These regional partners join global licensees for the brand, which include Hasbro and Mattel.