‘Candy Crush’ Heads to the Baking Aisle

Mobile game franchise grows with baking mixes, kitchen products and more.

King Digital Entertainment has partnered with three new licensees for baking-themed products inspired by its mobile game franchise, “Candy Crush.”

First, Little Brown Book Group will expand its current “Candy Crush” offerings with a new recipe book, titled Candy Crush: Cakes & Tray Bakes. The recipe book will launch in selected stores throughout the U.S. and U.K. this September.

Bakedin will also launch a “Candy Crush” mug brownie mix and rainbow cake mix globally in September.

Finally, F2J has created a line of cake molds, chopping boards, weighing scales, plastic cups and glassware. The new range recently launched in the U.K., France, Netherlands, Belgium, Luxembourg and Switzerland.

“We’re delighted to be able to offer an array of ‘Candy Crush’ inspired baking products to long-time fans of the game,” says Claes Kalborg, director, licensing, King. “Home baking is very on trend at the moment. People love to get creative with their designs and all of these products will inspire people to come up with fun and colorful creations, bringing the game to life and to the kitchen table.”