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April 6, 2018
Gaming company King has signed a European licensing deal with apparel specialist Skybrands for its hit app “Candy Crush Saga.”
Skybrands is now planning a line of fun, quirky apparel that mixes the brand’s classic logo with its recognizable sweets and characters.
“‘Candy Crush Saga’ fans all over Europe will be thrilled at the opportunity to wear clothing inspired by their favorite game,” says Gilles Storme, senior director, licensing, King. “We‘re delighted to have signed this apparel deal with one of the fastest growing and respected names in the business. With Skybrands’ global sourcing capabilities and deep retail relationships, we can fulfill the increasing demands of fans for Candy Crush Saga clothing."
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