Bebe Rexha Takes to the ‘Roblox’ Stage

On Friday, July 28, musician Bebe Rexha’s makes her debut on the metaverse concert via “Roblox.” The concert follows the launch of Rexha’s new album, Bebe, and the conclusion of her summer tour, inviting fans to experience a unique performance in the metaverse. 

“As a huge fan of the metaverse, I couldn’t be more thrilled to share my first Roblox concert with some of my biggest fans and all of the new ones I’ll meet along the way in the wonderful Harmony Hills,” says Rexha. “I hope everyone’s ready for a fun and energetic journey as we travel back in time together.”

The virtual concert will premiere in Harmony Hills, Warner Music Group’s popular music-themed world on “Roblox,” on Friday, July 28 at 7 p.m. ET / 4 p.m. PT and will re-air every hour on the hour throughout the weekend. People can attend the concert for free on “Roblox” via most platforms and devices, including consoles, PCs, mobile and tablets. 

Brought together by WMG and lmetaverse game developer Gamefam, Harmony Hills will be decked out with 1970s-themed scenery and activities aligned with the old-school energy of Rexha’s new album and in honor of the “decade of excess.” For her performance, she will be dressed in iconic fashion from the 1970s and will lead players on a fun musical fantasy adventure, through all-new custom set locations like “Bebe Rexha’s Roller Disco Oasis,” a backroads drive-in theater showing a 1970s action movie starring Rexha, and an Evel-Knievel-inspired motorcycle stunt show in Las Vegas. Rexha’s style is also embodied in unique virtual merchandise that will be released for the event, including a disco ball helmet, roller skates, Rexha shoulder plushie, Rexha necklace, retrosnap camera and a blue crystal denim jumpsuit. 

In conjunction with the concert, Harmony Hills, formerly known as Rhythm City, has been revamped into an engaging social roleplay game where players live the unique lifestyle of an influencer, musician, agent or producer. Rexha’s concert will be the second to appear in Harmony Hills, following the first-ever Super Bowl concert earlier this year, which remains the highest-rated “Roblox” concert of all time featuring Saweetie and developed in partnership with the NFL, Intuit, Warner Music Group and Gamefam. 

This latest innovative adventure aligns with Rexha’s personal interest in the metaverse, having launched her own metaverse called the Bebeverse earlier this year.