‘Badland’ Takes Off with E-Store

Frogmind has opened an e-commerce site for its game app “Badland,” as it launches the game into licensing with the help of agent 5th Wave Brands.

The new e-store opens today and features a range of branded merchandise. It also serves as the launching pad for a broader product roll out in the U.S., Europe and Asia. Among the products available on the site are apparel, accessories, art and publishing items.

5^th Wave Brands is also currently in discussions with sub-agents in key territories to continue to expand the reach of the brand.

“‘Badland’ is the type of game you don’t see very often. The visuals are off-the-charts gorgeous and the gameplay is engaging,” says Khalid Bur, business director, 5^th Wave Brands. “It is a beautiful and compelling combination of art and mystery, and because of the uniqueness of the brand and the main character there has already been a great demand for the brand.”

The app, which was released in April, was recently named the No. 1 iPad game of 2013 in Apple’s recent rankings, and also received the Apple design award earlier in the year.