Bimber Distillery Releases Sixth TfL Collection

The Spirit of the Underground Collection Release No.6 will include four single casks named for sporting locales.

License Global

June 4, 2024

3 Min Read
The Spirit of the Underground Release No.6, Bimber Distillery, IMG
The Spirit of the Underground Release No.6Bimber Distillery, IMG

London’s Bimber Distillery has launched the sixth release of its The Spirit of the Underground Collection, produced in conjunction with Transport for London (TfL).  

Release No.6 travels to four new stations, each connected to a sporting location. All four single-cask releases – Oval, Stratford, Wembley Park and Wimbledon – showcase the past and present of these London locations. For this release the labels and packaging designs also celebrate the sporting excellence which has taken place at each hallowed ground and thrilled people around the world for generations.  

Drawn from Bimber’s finest casks, this release presents the distillery’s first selection of “double maturations.” Each expression has been matured in a combination of American and European oak, spending over 3 years within the second cask to weave both wood styles together. Each double-cask expression has been crafted to tease out new aromas and flavors from the twin-cask approach. Carefully selected, monitored and then bottled at just the right moment, these new Spirit of the Underground releases present with a depth of flavor and a balance between the two casks and Bimber’s naturally fruit-forward spirit style. All four new releases showcase a different double maturation, with each bottled at natural cask strength and without filtration: 

  • Oval – Moscatel sherry cask double maturation, 57.6%, 307 bottles 

  • Stratford – Fino sherry cask double maturation, 58.5%, 325 bottles 

  • Wembley Park – Marsala cask double maturation, 58.3%, 305 bottles 

  • Wimbledon – Vino de Naranja cask double maturation, 56.6%, 298 bottles 

The collection, which will total 44 individual releases, features a selection of iconic single-malt whiskies that celebrate the heritage and diversity of the distillery’s home city. With unique designs, each bottle presents a different Tube station on the London Underground network, the oldest underground passenger railway service in the world.  

Release No.6 of The Spirit of the Underground Collection will be available directly from Bimber’s Spirit of the Underground website June 5-9 via a ballot. 

“We have been excited about releasing these four new stations since we first launched the collection back in May 2021,” says Matt McKay, director, marketing and communications, Bimber Distillery. “Every great sporting moment is accompanied by a memorable story, whether that’s about perseverance, friendship, victory or loss. The sixth release of The Spirit of The Underground celebrates not only the history of four iconic locations but also the shared ability of both sport and whiskey to bring people together. For this very special release we are delighted to unveil our first ‘double-maturation’ casks. We have been internally trialing this new, longer approach to the maturation of our European oak casks and are thrilled to now offer these new Bimber flavor journeys to customers. Each tells its own double maturation story, and we’re tremendously excited to see how our double cask program develops over the coming years.” 

“The continuation of our partnership with Bimber Distillery sees the release of four new bottles, all with an association with key sporting locations across our network,” says Ellen Sankey, brand licensing manager, TfL. “We are proud to be collaborating with a London-based independent brand, highlighting again that the city houses products of great quality. The creative and original use of our branding to help portray unique elements of our city’s association with sporting history shows the benefit that an innovative, long-term collaboration like this can have.” 

This collection is the latest addition to a robust licensing program, developed by TfL and its international licensing representative, IMG, that brings the London Underground’s legacy and brand identity to global audiences in unique and authentic ways.  

About the Author(s)

License Global

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