PacSun Collection Celebrates Olympic, Paralympic Games Paris 2024

Youth retailer announces preorders for capsule collections, including International Olympics Committee Heritage, USA Heritage and Team USA.

June 4, 2024

2 Min Read
PacSun Team USA Collection
PacSun Team USA CollectionPacSun

PacSun celebrates the Olympic and Paralympic Games Paris 2024 with the launch of its PacSun Team USA Collection. Building on the success of its 2021 Olympic Games-inspired collection, the dual-gender assortment celebrates the spirit of the Olympic and Paralympic Games with a fresh yet nostalgic retro twist. The collection will launch June 20, with pre-orders available now.

The new collection highlights the Olympic Games heritage with contemporary style, offering fans a blend of historical homage and modern fashion. Athleisure-inspired, the curated selection bridges the gap between sports and everyday wear, aligning with PacSun’s mission to provide versatile and stylish activewear and further solidifying PacSun as a go-to retailer for a range of sports-inspired lifestyle apparel.

“We are excited to celebrate the Olympic and Paralympic Games Paris 2024 with our new PacSun Team USA Collection,” says Richard Cox, vice president, men’s and global partnerships, PacSun. “Our goal was to create a collection that pays tribute to the heritage of the Olympic and Paralympic movements and also resonates with the style of today’s youth. By combining nostalgic elements with more modern looks, we’re offering our customers a versatile collection that can be worn during the games and beyond.”

The collection will feature three capsules: International Olympics Committee Heritage, USAHeritage and Team USA. The IOC Heritage capsule pays tribute to the Olympic Games Stockholm 1956 and the Olympic Games London 1948, while the USAHeritage capsule brings to life the spirit of the Olympic Games Los Angeles 1984 and the Olympic Games Atlanta 1996 with retro-inspired silhouettes and graphics. The Team USA capsule presents a trend-relevant approach, allowing fans to engage with the Olympic and Paralympic Games Paris 2024 from home.

“The PacSun Team USA Collection is a testament to our commitment to deliver innovative and fashion-forward offerings under our key pillars, one being sports,” says Addie Rintel, vice president, women’s merchandising and design, PacSun. “With this collection, we wanted to capture the spirit of the Olympics while bringing it to life in a way that feels fresh and relevant. There is something for everyone to enjoy and celebrate in style.”

Women’s styles offer nods to track, tennis, soccer and gymnastics, anchored by leisure sets. The men’s collection introduces new styles, including new cargo sweatpants, heavier-weight fleece, and improved quality varsity pieces. To accompany the apparel, accessories, including hats and bags will also be featured under the collection.

A second women’s drop will be available to preorder in early June and available to purchase later that month. A variety of Olympic-themed styles will also launch under PacSun’s Kids line.

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