Taco Bell Intros Big Cheez-It Crunchwrap Supreme, Big Cheez-It Tostada

Taco Bell and Kellanova unite to create new menu items featuring a Cheez-It cracker 16x bigger than the original.

License Global

May 31, 2024

1 Min Read
The Big Cheez-It Crunchwrap Toastada
The Big Cheez-It Crunchwrap ToastadaTaco Bell

Taco Bell and Cheez-It have joined forces to introduce new food innovations: The Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada. With these new menu items, the classic Cheez-It cracker gets an upgrade to a larger size – 16 times larger. The latest models of the Big Cheez-It are exclusively available first to Taco Bell Rewards Members in the Taco Bell app now ahead of nationwide availability on June 6.  
Each menu item displays a super-size cracker developed specifically for these redesigned versions of the Crunchwrap Supreme and Tostada.

“This collaboration isn’t just about bringing together two iconic brands; it’s about taking the spirit of fan innovation to create something truly larger than life,” says Liz Matthews, global chief food innovation officer, Taco Bell. “We’re thrilled to launch this exciting partnership nationwide and offer fans a whole-new way to experience the classic cheesy and crunchy flavors they love from Taco Bell and Cheez-It.”

“Cheez-It has always been about more than just snacking – it’s about elevating cheese to new heights for salty snack lovers with an obsession for cheese and an appetite for excitement,” says Jessica Waller, general manager, Away From Home, Kellanova. “Teaming up with Taco Bell has been an incredible experience for Kellanova to bring the Cheez-It passion for cheesy flavor and fun into new culinary territories so that fans of both brands Want it. Need It. Cheez-It.”

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Taco BellNorth America

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