Atari, Six Flags Add Real-World Attractions to ‘RollerCoaster Tycoon Touch’

Real-life coasters reach the artificial world with the mobile digital game.

License Global

July 5, 2019

1 Min Read

Atari has launched a partnership with Six Flags Entertainment to bring the real-world attractions of Six Flags to the theme park management game “RollerCoaster Tycoon Touch.”

A new Six Flags season update, available now, will add branded rides, shops and theming for players to create in their parks. Gamers can experience the park’s offering in the virtual world via the in-game store or unlocked by completing in-game challenges.

“‘RollerCoaster Tycoon’ is the most authentic and popular theme park simulation series available,” says Tony Chien, vice president, marketing, Atari. “Through this partnership, fans will be able to add an even deeper level of realism by introducing some of the most iconic real-world rides into their virtual theme park creations–and even recreate some of their favorite Six Flags theme park experiences.”

News of Atari’s deal follows the announcement of the real-life Lionsgate indoor amusement park in China, which is scheduled to launch later this year.

Multiple Six Flags Seasons with new Six Flags attractions will be rolled out throughout the year.

Read more about:

AtariSix Flags

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like