Atari and ICICB Group will open more hotels in Europe, Africa, Australia and more.

License Global

March 23, 2021

1 Min Read
atari (1).png

Atari has announced that it has extended its partnership with ICICB Group to develop Atari branded hotels.

The extended agreement includes new hotels in Europe and Africa. It also includes countries in Asia, including Hong Kong and Singapore, Australia and New Zealand.

The Atari Hotels will also accept the Atari Token (ATRI) for use inside the premises, including loyalty programs and exclusive VIP experiences.  

The hotels will feature Atari gaming playgrounds, several function rooms, co-working areas, restaurants and bars, a bakery, a movie theater, as well as a gym.

Details on the unveiling of the hotels will be announced at a later date.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like