Anime-inspired action role-playing game will launch for PC, Xbox Series X|S and PlayStation 5 next year.

License Global

December 9, 2022

2 Min Read
Promotional image for “Blue Protocol.”
Promotional image for “Blue Protocol.”Bandai Namco

Amazon Games and Bandai Namco Online have announced they are bringing “Blue Protocol,” a multiplayer online action role-playing game featuring anime-inspired art, to North America, Europe, South America, Australia and New Zealand. “Blue Protocol” will be free-to-play for PC, Xbox Series X|S, and PlayStation 5 in the second half of 2023, with a Closed Beta on PC earlier in the year. 

“’Blue Protocol’ is a beautifully crafted game; it’s like an anime come to life,” says Christoph Hartmann, vice president, Amazon Games. “Bandai Namco Online has created a world of the highest quality with a compelling story that will build community and immerse players in an action-packed adventure. As anime continues to rise in popularity globally, we look forward to bringing ‘Blue Protocol’ to players in the West next year." 

“Blue Protocol,” co-developed by Bandai Namco Online and Bandai Namco Studios, takes players on a heroic journey through Regnas, a world teetering on the brink of destruction after millennia of conflict and technology overuse. Players must unite and harness the mysterious light called Flux to defeat powerful foes. Players can customize their character and choose from five unique classes at launch. 

“Amazon’s commitment to quality and attention to detail in bringing ‘Blue Protocol’ to new audiences is exemplary,” says Sokichi Shimooka, executive producer of “Blue Protocol,” Bandai Namco Online. “The Amazon Games team’s deep expertise in operating multiplayer games, combined with Amazon’s publishing resources and transmedia opportunities, made them the ideal publisher for ‘Blue Protocol’ in the West. We’re excited to work together to bring players an incredible experience.” 

Related:Bandai Namco Europe x MAX&Co. Announce New Fashion Collab on Tamagotchi

“Blue Protocol” will be the latest title in the Amazon Games portfolio of live service games including “Lost Ark” and “New World.” The collaboration follows previously announced publishing agreements with leading global developers including Smilegate RPG, Glowmade and Disruptive Games.  

Read more about:

Bandai

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like