July 31, 2020
New virtual Tatcha x Alo Yoga products are coming to “Animal Crossing.”
Alo’s latest drop includes their classic styles with a Tatcha twist in honor of the Aug. 3 release of Tatcha’s “The Rice Wash.” A “Tatchaland Island” will be available on “Animal Crossing” and virtual merchandise will be available on @NookStreetMarket on Instagram.
“We’re thrilled to partner with Tatcha in this first-of-its-kind digital collaboration between fashion and beauty,” says Danny Harris, co-chief executive officer and cofounder, Alo Yoga. “Our values similarly align with Tatcha, and as they believe that beauty begins in the heart and the mind, Alo believes beauty comes from within,”
Tatchaland will be streamed on Twitch through influencers and activations and the island will open to consumers on Aug. 14. A hoodie inspired by the virtual merchandise will also be available on the Alo Yoga website Aug. 18.
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