Activision Builds Out ‘Overwatch’

Activision Blizzard Consumer Products Group has unveiled a score of licensees, including a master toy licensee, for its hit video game franchise “Overwatch.”

First, Hasbro has signed on to serve as the brands master toy partner and will create a wide range of play experiences including a Nerf product line, games and more.

Additionally, The LEGO Group will create multiple “Overwatch” building sets across various price points.

Finally, the brand, among other Blizzard Entertainment properties, will be featured on a line of exclusive apparel form Uniqlo, which is now available. Uniqlo has also develop a range of t-shirts for titles like “World of Warcraft,” “Hearthstone,” “Diablo III,” “StarCraft II” and “Heroes of the Storm.”